Hi, I'm eric!
Hi, I'm eric!
i design with
i design with
a creative touch.
a creative touch.
elevating brands with artistic solutions
Creative Leader in Art & Culture
who am i
Creative leader at the intersection of art, design, and culture, with experience in museum exhibitions, gallery projects, and large-scale cultural campaigns. I build inclusive experiences that connect diverse audiences with meaningful art, leading teams and shaping projects from concept to execution. Passionate about collaboration, strategy, and championing artists, I bring both creative vision and operational expertise to every project.
I truly believe collaboration is the key to creating exceptional work. Let’s connect! I’m available for freelance or contract opportunities.
10+
Years of Corporate & Freelance Experience
Process
HOW I WORK
REQUEST PROJECT
It all starts with your project request. I listen carefully to understand what you need and your ideas. Your ideas are my inspiration, and understanding your goals is my top priority.
01
STRATEGY SESSION
In this step, creativity takes center stage. I delve into brainstorming sessions to conceptualize your project. This is where I explore innovative solutions and artistic approaches to bring your vision to life.
02
DESIGN & DEVELOPMENT
With a clear concept in mind, we move to the design phase. This is where I weave together visual elements, user-friendly interfaces, and all the creative components that will make your project stand out.
03
FEEDBACK
Your feedback is invaluable. I present the design work to you for your input. I'm dedicated to collaboration and will make revisions as necessary to ensure the final product aligns perfectly with your artistic vision.
04
LAUNCH
After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.
05
REQUEST PROJECT
It all starts with your project request. I listen carefully to understand what you need and your ideas. Your ideas are my inspiration, and understanding your goals is my top priority.
01
STRATEGY SESSION
In this step, creativity takes center stage. I delve into brainstorming sessions to conceptualize your project. This is where I explore innovative solutions and artistic approaches to bring your vision to life.
02
DESIGN & DEVELOPMENT
With a clear concept in mind, we move to the design phase. This is where I weave together visual elements, user-friendly interfaces, and all the creative components that will make your project stand out.
03
FEEDBACK
Your feedback is invaluable. I present the design work to you for your input. I'm dedicated to collaboration and will make revisions as necessary to ensure the final product aligns perfectly with your artistic vision.
04
LAUNCH
After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.
05
corporate EXPERIENCE
MY CAREER JOURNEY
2019-2022
GreenRoom Agency
Graphic Designer
I began my career at GreenRoom Agency, honing my skills as a Graphic Designer and creating visual assets for diverse clients. My creative direction and storytelling on impactful topics earned recognition from the PR News Platinum Awards, including Education Campaign of the Year, Platinum “Best-In-Show,” and Best in Product Launch, Consumer Award.
2019-2022
GreenRoom Agency
Graphic Designer
I began my career at GreenRoom Agency, honing my skills as a Graphic Designer and creating visual assets for diverse clients. My creative direction and storytelling on impactful topics earned recognition from the PR News Platinum Awards, including Education Campaign of the Year, Platinum “Best-In-Show,” and Best in Product Launch, Consumer Award.
2022 - 2023
Letca Films
Junior Art Director
Conceptualize and craft innovative ideas and executions for TV, print, digital, and more. I designed director film treatments for diverse brands, collaborate with directors and producers across Latin America and Spain, and support production shoots from concept to completion.
2022 - 2023
Letca Films
Junior Art Director
Conceptualize and craft innovative ideas and executions for TV, print, digital, and more. I designed director film treatments for diverse brands, collaborate with directors and producers across Latin America and Spain, and support production shoots from concept to completion.
2023 - 2024
MoCA NoMi
Graphic Design Manager
I managed design projects from concept to completion, overseeing budgets, schedules, and vendor coordination. I ensured MOCA's visual identity was consistently represented across various print and digital materials, including exhibition graphics, educational content, promotional banners, and advertising. During my tenure, I introduced accessible solutions such as large-scale exhibition labels for visitors with visual impairments and provided Spanish and Creole translations throughout the museum to better serve the Haitian and Latin communities. My goal was to make the museum ADA-compliant and fully inclusive, ensuring all guests could enjoy a complete and accessible experience.
2023 - 2024
MoCA NoMi
Graphic Design Manager
I managed design projects from concept to completion, overseeing budgets, schedules, and vendor coordination. I ensured MOCA's visual identity was consistently represented across various print and digital materials, including exhibition graphics, educational content, promotional banners, and advertising. During my tenure, I introduced accessible solutions such as large-scale exhibition labels for visitors with visual impairments and provided Spanish and Creole translations throughout the museum to better serve the Haitian and Latin communities. My goal was to make the museum ADA-compliant and fully inclusive, ensuring all guests could enjoy a complete and accessible experience.
2023 - 2024
PRISM FL
Content Creation Director
I led social media campaigns, overseeing content creation, research, design, and advertising, while managing a team of 20+ freelancers. I also conducted a focus group of 300+ participants to identify gaps in sexual health education, informing our HIV/STI campaigns and helping local clinics better understand their demographics. This supported PRISM’s mission to raise awareness among South Florida’s youth, as nearly half of all reported STIs in the U.S. are among those aged 15–24 (CDC). A highlight at PRISM was when the White House invited us to Vice President Harris' "For Our Freedom" tour, recognizing our content's role in mobilizing young voters.
2023 - 2024
PRISM FL
Content Creation Director
I led social media campaigns, overseeing content creation, research, design, and advertising, while managing a team of 20+ freelancers. I also conducted a focus group of 300+ participants to identify gaps in sexual health education, informing our HIV/STI campaigns and helping local clinics better understand their demographics. This supported PRISM’s mission to raise awareness among South Florida’s youth, as nearly half of all reported STIs in the U.S. are among those aged 15–24 (CDC). A highlight at PRISM was when the White House invited us to Vice President Harris' "For Our Freedom" tour, recognizing our content's role in mobilizing young voters.
2024 - Present
AIC Hotel Group
Art Director
I oversee brand development across AIC Hotel Group’s portfolio spanning Nobu Hotels, Eden Roc Miami Beach, Hard Rock Hotels, UNICO Hotel Collection, and AVA Resort Cancun while leading a bi-national design team across the U.S. and Mexico. In this role, I manage multiple high-visibility projects simultaneously, ensuring all creative deliverables are executed on time, aligned with brand strategy, and held to the highest quality standards.
2024 - Present
AIC Hotel Group
Art Director
I oversee brand development across AIC Hotel Group’s portfolio spanning Nobu Hotels, Eden Roc Miami Beach, Hard Rock Hotels, UNICO Hotel Collection, and AVA Resort Cancun while leading a bi-national design team across the U.S. and Mexico. In this role, I manage multiple high-visibility projects simultaneously, ensuring all creative deliverables are executed on time, aligned with brand strategy, and held to the highest quality standards.
ART EXPERIENCE
EXHIBITIONS
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Miami Film Festival
Conceptual Short Film
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'Disassociated'
2019
-
Miami Film Festival
Conceptual Short Film
-
'Disassociated'
-
New World Gallery
Art Installation
-
'Safe Love'
2019
-
New World Gallery
Art Installation
-
'Safe Love'
-
New World Gallery
Art Installation
-
'SLURS'
2020
-
New World Gallery
Art Installation
-
'SLURS'
-
The Moore Gallery
Art Installation
-
'MSM'
2021
-
The Moore Gallery
Art Installation
-
'MSM'
-
Pride Gallery
Exhibition
-
'SLURS'
2021
-
Pride Gallery
Exhibition
-
'SLURS'
-
AT&T Documentary
AT&T & Miami Beach Pride
-
'Turn Up The Love' Film
2023
-
AT&T Documentary
AT&T & Miami Beach Pride
-
'Turn Up The Love' Film
HAVE A PROJECT
IN MIND ?