Client
AIC Luxury Hotels
Overview
AIC Hotel Group recently launched a new division, AIC Luxury Hotels, catering to their high-end clientele. This division encompasses prestigious brands such as Nobu, Eden Roc, and UNICO Riviera Maya. To support their rapidly growing team, they required a refreshed logo, business cards, and comprehensive brand guidelines.
Client
AIC Luxury Hotels
Service
Branding
The Challenge
The client desired a luxurious branding aesthetic with a serif font, but with a modern, sleek, and minimal twist—avoiding a traditional feel. The project had a tight two-week deadline to accommodate the fast-growing team, requiring the delivery of a logo, business cards, and email signatures.
