Client
Museum of Contemporary Art North Miami

Overview
Juan Francisco Elso: Por América" offers a compelling retrospective of the late Cuban artist’s brief yet impactful career, highlighting his experimentation with materials and integration of Indigenous traditions, Afro-Caribbean beliefs, and post-colonial perspectives. Title treatment was provided by El Museo del Barrio, I created a range of collateral for the exhibition, including the gallery guide, section and wall text, exhibition labels, street banners, transit ads, and promotional materials for Art Week.
Client
Museum of Contemporary Art North Miami
Service
Branding
Citywide Campaign
The Challenge
Launch a citywide campaign that incorporates the exhibition’s branding while preserving the integrity of the museum's identity. Design print materials such as brochures, street banners, and billboard advertisements to amplify the campaign’s reach.



