Juan Francisco Elso Exhibition

Juan Francisco Elso Exhibition

Client

Museum of Contemporary Art North Miami

Year

2023

Overview

Juan Francisco Elso: Por América" offers a compelling retrospective of the late Cuban artist’s brief yet impactful career, highlighting his experimentation with materials and integration of Indigenous traditions, Afro-Caribbean beliefs, and post-colonial perspectives. Title treatment was provided by El Museo del Barrio, I created a range of collateral for the exhibition, including the gallery guide, section and wall text, exhibition labels, street banners, transit ads, and promotional materials for Art Week.

Client

Museum of Contemporary Art North Miami

Service

Branding

Citywide Campaign

The Challenge

Launch a citywide campaign that incorporates the exhibition’s branding while preserving the integrity of the museum's identity. Design print materials such as brochures, street banners, and billboard advertisements to amplify the campaign’s reach.