Client
Nobu Los Cabos
Overview
Nobu Los Cabos presents the second annual On Exhibition, reimagined with Chayul Collective. This week-long immersive art experience explores the idea of home—both within ourselves and in the places we gather. Curated by Chayul Collective, the exhibition connects guests and artists in a shared space of creativity and belonging. Rooted in Nobu’s philosophy of unique experiences and cultural expression, On Exhibition transforms the resort into a living gallery, showcasing global artists whose work reflects on home, community, and connection. Art Director: Eric Mendoza Curator(s): Claudia Leal, Rodrigo Niño Gonzalez, Eric Mendoza Graphic Designer(s): Eric Mendoza, Alberto Nabij, Carlota Sosa
Client
Nobu Los Cabos
Service
Curating
Branding
Art Direction
Content
The Challenge
Last year’s On Exhibition lacked global impact and proper planning, so I was tasked with curating this year’s event. I proposed an art week with expanded programming for guests and locals. Drawing on my art direction background, I reimagined Nobu as a temporary cultural institution—an activation designed to attract global art lovers and position the hotel as a hub of artistic and cultural innovation. With Chayul Collective’s expertise and AIC’s PR team, we will deliver an event that sparks visibility, press, and social media buzz, setting the stage for a recurring global series across Nobu locations. The program will feature leading artists represented by top galleries, alongside panels with influential curators, collectors, and public figures to engage an elite art audience and cultivate a new demographic.
