Client
AIC Hotel Group
Overview
As Art Director, I lead brand development across AIC Hotel Group’s portfolio, including Nobu Hotels, Eden Roc Miami Beach, Hard Rock Hotels, UNICO Hotel Collection, and AVA Resort Cancun, while managing a bi-national creative team across the U.S. and Mexico. I oversee multiple high-profile projects simultaneously, ensuring all creative initiatives are strategically aligned, delivered on schedule, and executed to the highest standards across print, digital, and web platforms.
Client
AIC Hotel Group
Service
Brand Identity
Digital
Content
The Challenge
Maintaining brand consistency across AIC Hotel Group’s diverse portfolio while preserving the unique identity of each property. I developed scalable creative systems, guidelines, and marketing assets that enabled Business Development Managers and travel agent partners to execute materials consistently, ensuring every touchpoint reflected both AIC Hotel Group standards and each hotel's distinct brand without compromising quality or luxury positioning.
